(13)
Don't apologize.
When you're emailing or blogging or speaking in a forum or meeting, don't ever apologize for not knowing more than you know – the impression I get is that you haven't done your homework, and you don't want that, do you? Just go on and say what you are prepared to say – you leave me the impression that that's all you want to say at the moment. Good enough. But if you want a better impression from me, do your homework!

11 April 2006