Sunday, September 4

The Magnificent 7 of Management

Management is systematizing everything, from conceptualization to production to marketing to servicing. This new and radical paradigm is what I get understanding Michael Gerber’s 7 steps to success in management: (1) creating your primary aim, (2) creating your strategic objective, (3) creating your organizational strategy, (4) creating your administrative strategy, (5) creating your people strategy, (6) creating your marketing strategy, and (7) creating your systems strategy. (For more details, read Gerber’s bestselling business book The E-Myth Revisited, New York, HarperBusiness 1995, 268 pages), with more than 2 million copies sold to date. Compuser says, therefore, there are 7 magnificent components of management: (1) mission, (2) objective, (3) organization, (4) administration, (5) people, (6) marketing, and (7) systems. Systems covers everything. The Compuser’s Dictionary

Knowledge management is information delivery? Knowledge management (KM) is ‘delivering the right information to the right person at the right time,’ according to Ruben Canlas Jr & Val Gonzales (‘Knowledge Management 1,’ Entrepreneur Philippines, December 2004: 50). The authors are principals of Digital Solutions, an IT consulting company (tech@digitalsolutions.ph). I say that theirs is a limited view of management. Following the Compuser’s definition of management as systematizing everything and Compuser’s paradigm of ‘The Magnificent 7 of Management’ (read elsewhere in this blogsite), it follows that KM involves mission, objective, organization, administration, people, marketing and systems. What Canlas & Gonzales describe is merely technology transfer or information delivery, not KM. From all that, knowledge management may be defined as systematizing the conceptualization, production, marketing of information and the servicing information users. The Compuser’s Dictionary